Search engine optimisation: A primer on outsourcing key tasks

Towards Cognitive Optimisation of a Search Engine Interface

Search engine interfaces come in a range of variations from the familiar text-based approach to the more experimental graphical systems. It is rare however that psychological or human factors research is undertaken to properly evaluate or optimize the systems, and to the extent this has been done the results have tended to contradict some of the assumptions that have driven search engine design...

Key Decision-Making Phases and Tasks for Outsourcing Information Technology

Can the Pragmatic Web Assist Search Engine Optimisation?

Discovering information on the Web relies on the publishers of that information to describe it in a meaningful way, often at the syntactical level. Despite ongoing efforts to improve Web page description, search retrieval is more time consuming than it should be. Essentially this arises because search engines lack the capacity to identify the purpose of the search. The goal of this paper is to ...

From Search Engine Optimisation to Search Engine Marketing Management: development of a new area for information systems research

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and uses such as e-commerce, blogging and wikis have highlighted the need for technical staff to work more closely with marketing professionals resulting ...

Detecting Search Engine Switching Based on User Preferences, Search Tasks, and Behavior Patterns

In this paper, we present our approach to the 2012 Yandex Switching Detection Challenge, which achieved the first place among all participants. Our approach built on multiple gradient boosting tree models predicting search engine switching based on more than 400 features derived from user preferences, search tasks, and user behavior patterns. There are four key aspects in our method: 1) Rich fe...